Tuesday, October 14, 2008

Assignment 1-2


Popular culture is defined in the course’s textbook as "the shared knowledge and practices of a specific group of people at a specific time". It includes things such as ideas, fashions, and devices that are popular during a specific time period and can be influenced by current events such as political campaigns, natural disasters, wars, and technological advancements.

When I think of popular culture I tend to think of it in terms of decades. For example, I might think of how poodle skirts were popular in the 1950's or how hippies created their own subculture in the 1960's. I might also think of the 1970’s “disco era” and so on. Today I think the Internet and other technologies determine much of what is popular culture. For instance it is becoming popular in our culture to earn a college degree online.

An understanding of popular culture is important in the business world because it can help a company better understand the wants and needs of their clientele. As a human resources manager, it would also help me to understand employee relations. Employees and prospective employees may be more vulnerable to certain things dependant upon the cultural climate. I think that today it is important for those in the HR field to recognize the economic hardships employees and potential employees are facing so that they can find ways to boost morale and thus boost profits.

I think Google is a popular culture artifact of today’s world. Google is probably the most commonly used search engine on the Internet and has become a household name. When someone wants to know something they simply jump online and “google” it. One can find almost any kind of knowledge they can think of using Google – examples might include news, weather, flight schedules, shopping information, or directions from place to place. Google has revolutionized the way people retrieve information.

No comments: